The Rationale Behind The Name

Most people commonly view
things in three dimensions,
namely, height, width, and depth.

The traditional media employed in Advertising
is also in three dimensions: television, radio and print.

We believe that there is a fourth dimension,
that which only the creative eye can see.

It is the medium that stands above the rest,
the new, the creative, the innovative,

                                            – the fourth dimension.