A New Era Begins: Vasari Is Now Nova Roma

A trusted name is evolving.

VASARI IS NOW NOVA ROMA.

This transformation marks a new chapter for a brand built around craftsmanship, quality, creativity, and the timeless beauty of architectural surfaces.

While the name is changing, the commitment behind the products remains the same.

Same Product.
Same Quality.
From the Same Company.
Just a New Name.

Introducing Nova Roma Architectural Finishes — a new identity for premium decorative wall finishes designed to bring depth, texture, character, and natural beauty to modern architectural spaces.

From Vasari to Nova Roma

For years, Vasari has been associated with decorative architectural finishes and sophisticated wall surfaces.

Now, the brand is moving forward under a new name:

Nova Roma Architectural Finishes

The new identity represents evolution without leaving behind the craftsmanship and standards that customers have come to trust.

Nova Roma continues the tradition of creating premium finishes that allow designers, architects, contractors, and property owners to transform ordinary walls into visually striking architectural features.

The name may be different, but the philosophy remains:

Create beautiful surfaces.
Preserve exceptional craftsmanship.
Transform spaces through texture, depth, and natural character.

Veneziano Is Now CARRARA

As part of the Nova Roma rebrand, some product names are also evolving.

Veneziano is now CARRARA.

The finish continues to provide the sophisticated appearance and refined character associated with premium Venetian-inspired surfaces.

Under the Nova Roma identity, CARRARA represents timeless elegance, polished texture, and the beauty of natural stone translated into a decorative wall finish.

It is a finish designed for spaces where subtle luxury and architectural character matter.

Stucco Is Now TRAVERTINO

Another important product name transformation is:

Stucco is now TRAVERTINO.

TRAVERTINO brings the visual character of natural stone into architectural interiors and feature walls.

Its textured and organic appearance makes it suitable for creating walls that feel natural, sophisticated, and timeless.

From contemporary interiors to luxury residential spaces and commercial environments, stone-inspired finishes can add depth and personality without relying on ordinary painted surfaces.

Same Product. Same Quality. Same Company.

One of the most important things to understand about the transition is simple:

The rebrand does not mean the craftsmanship has changed.

The transition from Vasari to Nova Roma represents a new identity and product naming direction while maintaining the quality and standards associated with the company.

What remains?

• The same commitment to quality
• The same focus on craftsmanship
• The same dedication to architectural beauty
• The same product heritage
• The same company behind the brand

What is changing?

The name.
The identity.
The way the brand moves forward.

What Is Nova Roma Architectural Finishes?

Nova Roma Architectural Finishes is a premium architectural finish brand specializing in decorative wall surfaces and stone-inspired finishes.

The brand is designed for people who want more than a standard painted wall.

Nova Roma finishes can introduce:

• Texture
• Depth
• Movement
• Natural stone character
• Sophisticated visual effects
• Architectural personality
• Timeless elegance

These qualities make decorative wall finishes an effective choice for residential, hospitality, commercial, retail, and architectural applications.

Decorative Wall Finishes for Modern Spaces

Walls are no longer simply backgrounds.

They can become an important part of the architecture itself.

With Nova Roma decorative wall finishes, designers and property owners can create feature walls that become focal points within a space.

Whether the desired aesthetic is minimalist, classic, contemporary, luxurious, rustic, or natural, architectural finishes can help establish a distinctive atmosphere.

Instead of relying solely on color, Nova Roma focuses on the combination of texture, material appearance, light, and craftsmanship.

Venetian Plaster and Stone-Inspired Wall Finishes

Venetian plaster and stone-inspired decorative finishes have long been appreciated for their ability to create sophisticated architectural surfaces.

Nova Roma continues this design tradition through finishes inspired by the natural beauty of stone and refined decorative plaster techniques.

The result is a surface that can change visually depending on lighting, viewing angle, and surrounding materials.

This makes architectural finishes particularly effective for:

Feature Walls • Living Spaces • Hotels • Restaurants • Offices • Retail Spaces • Showrooms • Luxury Interiors

Why Choose Nova Roma Architectural Finishes?

Choosing an architectural finish is not simply about selecting a color.

It is about creating an experience.

Nova Roma Architectural Finishes are developed around the idea that walls can contribute to the identity and atmosphere of an entire space.

Timeless Aesthetics

Natural and stone-inspired textures can remain visually relevant beyond temporary interior design trends.

Architectural Character

Decorative finishes can turn plain surfaces into distinctive architectural features.

Premium Appearance

Layered textures and refined finishes can create a sophisticated appearance that standard paint cannot easily replicate.

Natural Inspiration

Nova Roma draws inspiration from natural stone, mineral surfaces, texture, and the beauty of imperfect natural materials.

Craftsmanship

At the heart of every finish is the importance of proper application, attention to detail, and skilled craftsmanship.

The Evolution of a Trusted Name

A rebrand is more than changing a logo.

It is an opportunity to move forward.

The transition from Vasari to Nova Roma represents the evolution of a trusted architectural finishes identity into a brand designed for the future.

Vasari was the beginning.
Nova Roma is the next chapter.

With new product names, a renewed identity, and the same commitment to quality, Nova Roma Architectural Finishes is ready to continue creating surfaces that bring architecture to life.

Welcome to Nova Roma

VASARI IS NOW NOVA ROMA.

Veneziano is now CARRARA.
Stucco is now TRAVERTINO.

But one thing remains unchanged:

The commitment to exceptional architectural finishes.

Discover a new identity built on the same foundation of craftsmanship, quality, and timeless design.

NOVAROMA Architectural Finishes

The Art of Natural Walls.
Where Stone Becomes Art.

SEO FAQ

Is Vasari now Nova Roma?

Yes. Vasari is now Nova Roma Architectural Finishes, marking a new brand identity while continuing the company’s commitment to craftsmanship and quality.

What is the new name of Vasari?

The new brand name is Nova Roma Architectural Finishes.

Is Veneziano still available under the same name?

As part of the rebrand, Veneziano is now called CARRARA under the Nova Roma Architectural Finishes identity.

What is the new name for Stucco?

Stucco is now TRAVERTINO as part of the Nova Roma product naming transition.

What are Nova Roma Architectural Finishes?

Nova Roma Architectural Finishes are premium decorative wall finishes, architectural finishes, Venetian plaster-inspired surfaces, and stone-inspired wall finishes designed to enhance interior and architectural spaces.

Are Nova Roma products the same as Vasari?

The rebrand represents a change in brand and product naming while maintaining the same product heritage, quality commitment, and company behind the brand.